A Letter to Acton Academy Owners

Over the past decade, we've been building websites and tools for Acton Academies, helping schools grow their digital presence and communicate their story more clearly online.

We began with high-quality websites designed not just to look good, but to convert interest into real parent conversations. Later, we built Lighthouse. It started as a practical tool for Acton owners who needed better auditions, simple drip campaigns, and a scheduler that worked reliably.

In recent weeks, Lighthouse evolved significantly. We added Google Calendar integration, advanced workflows, templates, bulk email tools, conversation logs, domain verification, and many other features—bringing it in line with the expectations of a modern CRM.

And while working on these improvements, we ran into an uncomfortable truth.

We realized we were still refining marketing systems built around assumptions from ten years ago. Parent guides, information kits, lead magnets, generic email sequences—all logical solutions for a different era—now feel increasingly misaligned with how families behave and how technology has changed.

If AI can answer questions instantly, educate patiently, and adapt to each parent's specific concerns, why rely so heavily on parent guides or information kits? If every family arrives with different fears, objections, and motivations, why do we continue sending the same sequences to everyone? And if conversations are becoming the center of the experience, what role should a traditional CRM really play?

These questions led us to a new focus.

Guide.

Guide is an AI designed to act as an extension of you—answering parent questions, explaining philosophy, understanding concerns, and responding with context and consistency, at any hour. No owner can personally handle every interaction. Software now can.

Because supporting Acton Academies in this next phase requires more than adding features to existing tools. It requires rethinking the model itself—faster, simpler, and aligned with what is now possible.

For Acton Academies interested in exploring this direction with us, we're introducing a straightforward structure: there is no platform fee. The service is free for Acton Academies. We charge only for outcomes—$10 per qualified family email collected by the AI, and $50 per scheduled appointment.

The intention is not to replace what works, but to build for what's emerging.

We're not slowing down. Over the coming weeks, we will continue developing Guide—adding more intelligence, more automation, and more capabilities—so it can support you more each week, while you focus on learners.